第一步: 下载批量操作模板

  1. 进入 Advertising > Campaign Manager .
  2. 进入 Bulk Operations > Download .
  3. 点击 Download bulk template
  4. 点击确认

第二步:填写对应信息

模板信息包括:

Campaign 活动 Ad Group 广告组 Ad广告 Keyword关键字 Campaign Negative Keyword
  • Campaign Name
  • Campaign Daily Budget

如果要创建新Campaign,要添加下列属性

  • Start Date
  • Campaign Targeting Type
  • Campaign Status
  • Campaign Name
  • Ad Group Name
  • Max Bid
  • Ad Group Status
  • Campaign Name
  • Ad Group Name
  • SKU
  • Status
  • Campaign Name
  • Ad Group Name
  • Keyword
  • Max Bid

如果要添加新词,还需要添加以下属性

  • Match Type
  • Status
  • Campaign Name
  • Keyword
  • Match Type
  • Status
  • 关键字的状态 Status 包括  Enable Pause ; Campaign Negative Exact ; Campaign Negative Phrase ; Negative Exact ;”Negative Phrase”
  • Record Type 【Campaign, AdGroup, Keyword, Ad,Product Targeting 】
  • 否定关键字可以同时添加到Campagin 和 Ads Group
  • 查看更多如何批量添加否定关键字

第三步: 上传模板 

  1. Go to Advertising > Campaign Manager .
  2. Go to Bulk Operations > Upload .
  3. Click Choose file and select the file to upload (.xlsx or .csv format).
  4. Click Upload and apply changes.

SP Products Campaign广告活动

2-1 创建新的 手动的SP Products Campaign广告活动 注意事项

需要留白的属性栏

  • Record ID
  • Campaign ID 
  • Ad Group
  • Max Bid
  • Keyword or Product Targeting
  • Product Targeting ID
  • Match Type
  • SKU
  • Ad Group Status
  • Status【这个属性是指关键字】

可选填的属性栏

  • Portfolio ID可选】分配campaign到某个广告组合
  • Bidding strategy 出价策略【“Dynamic Bidding (Down Only)”, “Dynamic Bidding (Up and Down)”, “Fixed Bids”】
  • Placement Type 【不常用建议留白】【“All”, “Top of Search”, “Product Detail Page” and “Other Placements” 】
  • Increase bids by placement 【0% to 900%】

需要填写的属性栏

  • Record Type 【 Campaign】
  • Campaign【大小写敏感,比如A1和a1会被系统认为是两个Campaign】;
  • Campaign Daily Budget 【每日花费】
  • Campaign Start Date;
  • Campaign End Date【可选,留白的话默认为是永久运行】
  • Campaign Targeting Type 【 “Manual” 或者 Automatic / Auto】
  • Campaign Status 【enabled】 因为是创建新的Campaign 要激活

2-2 创建新的手动广告SP – Ads Group 注意事项

需要留白的属性栏

  • Record ID
  • Campaign ID
  • Campaign Daily Budget
  • Campaign Start Date
  • Campaign End Date
  • Campaign Targeting Type
  • Portfolio ID
  • Keyword or Product Targeting
  • Product Targeting ID
  • Match Type
  • Campaign Status 
  • Status
  • Bidding strategy  
  • Placement Type  
  • Increase bids by placement  

需要填写的属性栏

  • Record Type【 AdGroup】
  • Campaign
  • Ad Group 【大小写不敏感】
  • Max Bid
  • Ad Group Status

2-3 创建新的Ad 

这个比较简单

需要填写的属性栏

  • Record Type 【Ad】
  • Campaign
  • Ad Group
  • SKU 
  • Status 【enabled】

2-4 添加/更新关键字

  • Record Type【 Keyword】
  • Campaign
  • Ad Group
  • Max Bid
  • Keyword or Product Targeting 
  • Match Type [EXACT;PHRASE;BROAD]
  • Status 【enabled】

3-1 添加否定关键字到 Ads Group

必填项

  • Campaign name
  • Ad Group Name
  • Keyword
  • Match Type: “Negative Exact” or “Negative Phrase”

3-2 添加否定关键字到 Campaign

必填项

  • Campaign name 
  • Keyword
  • Match Type: “Campaign Negative Exact” or “Campaign Negative Phrase”

查看报错:

https://sellercentral.amazon.com/gp/help/201841240/?language=en_US&ref=ag_201841240_cont_201827100

 

总览: 

https://sellercentral.amazon.com/gp/help/help.html/?itemID=G201827090

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